ChatGPT now shows you wearing any jacket or dress before you buy it

ChatGPT can now show you wearing the clothes it recommends. When the chatbot suggests a jacket, a dress or a pair of sunglasses in its shopping results, a Try on button asks for a selfie and a full-body photo, then generates an image of you in that item. It also works with a screenshot of a garment from any other store, and you can upload a photo of an outfit you like and ask ChatGPT to track down similar pieces to try on.

For anyone who buys clothes online, that answers the question a product shot on a model never settles: what would this look like on me? It also changes what you hand over. OpenAI‘s help documentation says the reference photos are kept so you can reuse them for the next try-on, and they stay stored until you change or delete them. As Engadget points out, images uploaded from a personal ChatGPT account can be used to train OpenAI’s models by default unless you switch that off. A face and a full-body shot is a bigger ask than typing a question about jeans.

The renders come from ChatGPT Images 2.5, OpenAI’s newest image model, which the company says produces more natural lighting and richer textures, follows editing instructions more reliably and generates pictures faster than the version before it. That matters for clothing, where an image that loses the weave of a knit or flattens a pleat is useless as a buying aid. OpenAI also added Favorites: products you save land in your ChatGPT Library, sorted into folders and shown next to the try-on images you have made.

Virtual fitting rooms are not new. Google added a similar try-on to Search last year, also built on a full-length photo of the shopper, and fashion retailers have offered their own versions for years. What changes is the setting. ChatGPT already acts as a shopping adviser for many of its users, and OpenAI has been trying to turn that advice into sales: it ran an Instant Checkout feature for buying without leaving the chat, later dropped it, and is now testing ads inside ChatGPT. A try-on button keeps the shopper in the conversation at the moment they decide.

The limits are in OpenAI’s own fine print. The company says try-on images do not guarantee fit or size and may not accurately represent the product or the person, and it tells shoppers to check the merchant’s measurements, product details and return policy before buying. A generated picture can show colour and cut. It cannot tell you whether a medium pulls across your shoulders or how a fabric falls when you walk, the kind of detail that sends online orders back. OpenAI has not published any figures on how faithfully the model reproduces a garment.

OpenAI describes the rollout as global, on the web and in the ChatGPT mobile apps, and has not said whether any plan or country is left out. The button only appears on eligible clothing and accessory listings, and Android Authority confirmed it working in Canada. Readers elsewhere may see it arrive in stages, as is usual for ChatGPT features.

Anyone who wants to try it without feeding the training pipeline can turn off model training in ChatGPT’s data controls before uploading, and remove stored photos later under Settings, Personalization, Reference photos. Images from Business and Enterprise accounts are not used for training by default.

OpenAI began rolling out Try on and Favorites on October 1, 2026, a little over three weeks after it introduced ChatGPT Images 2.5 on September 8.

The next time ChatGPT suggests a jacket, it will ask to see you first. Whether that photo stays a mirror or becomes training material depends on a setting most people never open.

Tags: OpenAI, fashion, chatgpt, Generative AI, online shopping, ChatGPT Images 2.5