Movies

Feltheimer backs the Paramount-WBD merger — a bigger Paramount+ is Lionsgate’s buyer, not a rival

Martha Lucas

When a consolidation wave rolls through Hollywood, the mid-major studios rarely get a vote — but they always get a bill. The instinctive read is that a company like Lionsgate, dwarfed by any combination of Paramount and Warner Bros. Discovery, should dread a rival swelling to that size. Its chairman just argued the reverse, and his reasoning lays bare how the industry’s smaller players actually intend to survive the merger era: not by resisting the giants, but by supplying them.

As Deadline first reported, Lionsgate CEO Jon Feltheimer used the company’s quarterly earnings call to go to bat for Paramount chief David Ellison and his hung-up acquisition of Warner Bros. Discovery. Pressed by a Wall Street analyst, Feltheimer said he was “in favor of this transaction, but most importantly, I’m in favor of certainty.” The blunter version has become the quote of the week: “Uncertainty is the worst thing for our business, and uncertainty and delay is not good for anybody.”

The endorsement is less neighborly than it sounds. Lionsgate does not compete with Paramount for scale; it sells to it. A better-capitalized Paramount+ would be, in Feltheimer’s words, “better for us in terms of original programming, better for us in terms of building library” — the vocabulary of a supplier sizing up a bigger buyer. Lionsgate has already placed the thriller series Trauma with Paramount+, and Feltheimer floated co-financing Ellison’s feature slate. Every month the deal stays unresolved is a month that customer cannot spend.

He joins an increasingly crowded pro-merger chorus. Exhibition chiefs such as AMC’s Adam Aron have cheered the tie-up, as has Endeavor’s Ari Emanuel, all wagering that a stronger Paramount steadies a theatrical business still short of its pre-pandemic form. The opposition is louder and better organized: the Writers Guild of America and a dozen state attorneys general, led by California’s Rob Bonta, have sued to block the roughly $110 billion combination, and more than 5,000 industry figures — Jane Fonda and Mark Ruffalo among them — have signed on against it. After early rulings tilted toward the plaintiffs, a full antitrust trial is set for March 2027.

That calendar is precisely what unnerves a supplier. Feltheimer is not defending Ellison’s vision of a merged studio so much as the clock behind it — because a deal frozen in a courtroom for another eighteen months is eighteen months in which Hollywood’s arms dealers have one fewer customer able to buy.

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