Movies

Paramount dealmaker Gerry Cardinale says most of Warner’s $6B in savings will hit tech, not payrolls

The RedBird Capital founder says most of the merger's promised cost cuts will come from technology, real estate and marketing spend rather than layoffs
Molly Se-kyung
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Every Hollywood megamerger arrives with a synergy number, and the industry has learned to read that number as a headcount. Paramount has promised investors billions in cost savings from its takeover of Warner Bros. Discovery, and in a business already worn down by the pandemic, labor unrest and years of consolidation and contraction, the working assumption has been that thousands of jobs will pay for it. The man who engineered the deal is now trying to rewrite that equation.

Gerry Cardinale, the RedBird Capital founder, Paramount board member and principal architect of the merger, told the Bloomberg Screentime conference that most of those savings will come from non-labor spending, as Deadline reported.

“That notion that $6 billion of cost-related synergies means you’re firing all these people is just completely antiquated,” he said. His map of the savings is mostly technical. Paramount has already unified the direct-to-consumer technology behind Paramount+, Pluto and BET+, and Cardinale says the same will happen when “the HBO universe” comes in. Next is property: “We have real estate at Paramount, when we bought Paramount [in 2025] that people at Paramount didn’t even know they had,” he said. He also pointed to the lack of an enterprise resource planning system to track spending across divisions, and promised to optimize how marketing dollars are spent.

He stopped short of promising that nobody will lose their job. “In any industry that is challenged, any industry, you’re going to have labor-related cost rationalization, but that’s not what’s driving this,” he said. Skeptics have reason to hold him to it: independent analyses have projected heavy job losses, and past studio mergers have tended to leave many workers out in the cold. A report filed in June by the Los Angeles County Department of Economic Opportunity put about 2,495 jobs in Greater Los Angeles and about 6,000 globally at potential risk, mainly in corporate, tech, real estate and other shared functions.

Cardinale also used the stage to defend CEO David Ellison, 43, against the idea that his rise owes everything to his father, Oracle co-founder Larry Ellison. “This guy is the most humble, nicest guy I think I’ve ever met,” he said, adding that Ellison is “the future” and the reason he bet his firm on the deal.

The larger argument is about where Hollywood’s value sits. To “level the playing field with the guys up north,” Cardinale said, a studio has to turn itself into more of a technology company. His verdict on Silicon Valley was blunt: “They think they’re the IP in the equation. They’re distribution. The IP is the IP in the equation.”

The $110 billion merger is due to close on Tuesday, after a lengthy legal battle and a year of negotiations involving multiple suitors.

That leaves HBO’s streaming technology next in line for the same consolidation that already folded Paramount+, Pluto and BET+ together, the first concrete test of whether the $6 billion comes out of code and forgotten buildings or out of payrolls.

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