For a decade the story of Spanish screen talent has been one of export: Netflix turned “Money Heist” into a global brand, and the country’s most ambitious directors learned to route their biggest swings through California. Movistar Plus is now betting on the opposite — that the surest way to matter is to keep Spain’s auteurs at home and make their signatures the platform’s house style.

Telefónica’s premium streamer used the San Sebastián Film Festival to unveil its most aggressive slate yet, the first assembled under new CEO Alfonso Gómez Palacio and content chief Juan Andrés García Ropero. As Variety reported, the lineup leans on brand-name filmmakers rather than high-concept hooks, treating directors as the intellectual property worth buying.

The headline names are the ones that travel. Fernando León de Aranoa, the Goya magnet behind “The Good Boss,” moves into series with “La náufraga,” starring Belén Cuesta. Daniel Monzón, who made the prison thriller “Cell 211,” reunites with actor Luis Tosar and co-writer Jorge Guerricaechevarría on the film “250 metros.” The collective Los Moriarti, fresh from “The Endless Trench,” are developing a series with journalist Carles Porta and a cast led by Eduard Fernández and Anna Castillo.

The prestige anchor is J.A. Bayona. Coming off “Society of the Snow,” Spain’s recent Oscar entry, he boards two non-fiction projects as executive producer, including a follow-up that revisits that Andes survival story. Paco León (“Arde Madrid”) has an untitled feature in development, Sandra Romero adds the film “Una visita familiar,” and Cristóbal Garrido and Adolfo Valor are building a comedy set around the 1992 Barcelona Olympics with David Verdaguer and Paula Malia.

The volume is the real statement. Movistar Plus, already the producer of “La Bola Negra,” “The Beloved” and Oliver Laxe’s Cannes-honored “Sirāt,” says it will now premiere a Spanish film every week and two national series each month — an industrial cadence that lands just as Netflix and Amazon trim their European originals. Where the global platforms once set the terms for Spanish talent, a domestic player is trying to become its default patron.

It is a wager that national scale can outlast global retrenchment: a country that spent ten years teaching the world to stream its stories, now spending to keep them.

Tags: Spanish cinema, studio-deal, Daniel Monzón, Fernando León de Aranoa, J.A. Bayona, Movistar Plus