Following his recent return with new music, singer-songwriter James Arthur today serves up a superb offering in new song ‘Blindside.’ The video for his new single is directed by Tim Mattia.
‘Blindside’ is James at his very best, featuring a killer, top-down, driving chorus and another belter of a vocal. Says James “Blindside is a song I’ve wanted to write for years, about falling in love with the right person at the wrong time. It’s an energetic song with a sad lyric and it really suited this new rawer style I was after.”
Tim Mattia, who directs the official video, adds “Blindside is such a raw and emotional track, and when James and I spoke about how it came to be written, and the meaning behind the lyrics, I immediately knew we had to capture some epic performances from him, carrying on with the Americana feel of our previous video for ‘A Year Ago.’ We tied in a series of dramatic and emotional narrative scenes, showing the sudden loss of love in relationships, and a scene in which James gets literally more and more bloodied and bruised as the song progresses – the physical embodiment of his emotional pain.”
James recently received the BRIT Billion award which celebrates surpassing one billion career UK streams. Presented to him live on BBC’s The One Show, the award puts him in elite company, alongside recipients including ABBA, Anne-Marie, Coldplay, Ellie Goulding, George Ezra, Lewis Capaldi, Mariah Carey, Rita Ora, Sam Smith & Whitney Houston.
The Middlesbrough-born, Brit Billion-certified artist has scored 4 top 10 albums, with 2016’s Back From The Edge hitting the Number 1 spot; over his career he has collaborated with the likes of Anne-Marie, Sigala, Rudimental, Marshmello & many more.
James is one of the world’s biggest streaming artists, with over 37 million monthly listeners on Spotify alone. ‘Say You Won’t Let Go’ was his breakthrough hit in the US. It was officially the UK’s most streamed song in 2016 and reached 4 billion streams; the song’s official video has reached 1.5 billion views on YouTube. Earlier this year, the track became his first RIAA Diamond Single with 10 million certified units – making James one of just 100 recipients of an RIAA Diamond Single certification in the program’s history.
Other huge hit singles include ‘Impossible,’ ‘Can I Be Him,’ ‘Sun Comes Up,’ ‘Naked,’ ‘Empty Space,’ ‘Rewrite The Stars,’ ‘Falling Like the Stars,’ ‘Train Wreck,’ and ‘Lasting Lover,’ which are all certified-Platinum records.
James Arthur is currently in the studio working on a new record.